FILE--A customer shops for a bottle of Changyu dry red wine at a  supermarket in Xuchang city, central Chinas Henan province, 16 June 2013.  In li Stock Photo - Alamy

In the heart of Yantai, Shandong, stands an illustrious and historic establishment that has stood the test of time – Changyu Pioneer Wine Co. Inc. As China’s oldest and largest winery, its roots trace back to the year 1892 when it was founded by the visionary entrepreneur Cheong Fatt Tze, also known as Zhang Bishi. This exceptional winery holds a storied past and continues to be a beacon of excellence in the world of wine.

Unveiling the Rich Legacy of Changyu Pioneer Wine Co. Inc.

A Glimpse into History

The inception of Changyu Pioneer Wine Co. Inc. was an endeavor fueled by passion and ambition. Zhang Bishi, a man with a deep appreciation for winemaking, embarked on a journey to create an enterprise that would revolutionize the wine industry in China. The winery’s name, “Changyu,” which translates to “lasting and pure,” aptly reflects the commitment to produce wines of enduring quality.

The Premier Winery of China

Over the years, Changyu has cemented its position as the premier winery in China, setting new standards of excellence and garnering global recognition. Its dedication to craftsmanship, innovation, and sustainability has earned it accolades and a loyal following of wine enthusiasts worldwide.

The Vineyards

One of the cornerstones of Changyu’s success lies in its sprawling vineyards. Nestled in the fertile lands of Yantai, these vineyards enjoy the perfect combination of climate and soil, essential for cultivating the finest grapes. The skilled viticulturists employ both traditional and modern techniques to nurture the grapevines, ensuring the production of top-notch grapes year after year.

Crafting the Finest Wines with Precision

Meticulous Winemaking Process

Changyu’s winemaking process is an artistry that involves precision and expertise. From grape selection to fermentation, every step is executed with meticulous attention to detail. The grapes undergo a rigorous sorting process to ensure that only the best ones are used for winemaking. The winemakers delicately balance traditional techniques with cutting-edge technology to preserve the unique flavors and characteristics of the grapes.

Award-Winning Wines

Changyu’s commitment to excellence is evident in its impressive array of award-winning wines. Whether it’s the rich and robust reds or the crisp and refreshing whites, each wine crafted by the winery has garnered recognition and praise from esteemed critics and connoisseurs. Some of the notable accolades include gold medals from international wine competitions and high ratings from renowned wine publications.

A Thriving Culture of Wine

Wine Tourism

Apart from producing exceptional wines, Changyu Pioneer Wine Co. Inc. has also embraced wine tourism, offering visitors an immersive experience into the world of winemaking. The winery welcomes tourists from all corners of the globe, inviting them to witness the winemaking process firsthand, explore the picturesque vineyards, and indulge in wine tastings that tantalize the senses.

Cultural Exchange

Changyu’s influence extends beyond China’s borders through cultural exchange programs. The winery actively participates in events and exhibitions worldwide, promoting Chinese winemaking heritage and fostering cross-cultural appreciation.

Pioneering the Future of Winemaking

Innovation and Research

At the heart of Changyu Pioneer Wine Co. Inc. lies an unwavering commitment to innovation and research. The winery collaborates with leading oenologists and scientists to push the boundaries of winemaking, experimenting with new grape varieties, fermentation techniques, and aging processes. This pioneering spirit ensures that Changyu remains at the forefront of the industry.

Sustainable Practices

Recognizing the importance of environmental stewardship, Changyu places a strong emphasis on sustainability. From adopting eco-friendly farming practices in their vineyards to implementing energy-efficient technologies in their facilities, the winery strives to minimize its carbon footprint and contribute positively to the environment.


In the realm of winemaking, Changyu Pioneer Wine Co. Inc. stands tall as an emblem of China’s viticultural heritage and prowess. With a legacy dating back over a century, this extraordinary winery continues to shape the future of the industry through its unwavering commitment to quality, innovation, and sustainability. As wine enthusiasts raise their glasses to toast the remarkable creations of Changyu, it is evident that the legacy of Zhang Bishi lives on, leaving an indelible mark on the world of wine.