Tellason: A Rare Find in the Denim Industry | California Apparel News


In the world of fashion, few fabrics have stood the test of time like denim. Its rugged appeal and versatility have made it a timeless favorite for people of all ages and backgrounds. Among the many denim brands out there, Tellason has carved a niche for itself with its commitment to quality, craftsmanship, and sustainable practices. In this article, we will delve into the fascinating history of Tellason, the philosophy behind their creations, and what sets them apart in the competitive denim market.

Origins of Tellason

Tellason’s journey began in 2008, when co-founders Tony Patella and Pete Searson decided to combine their passion for quality denim and American manufacturing. Both of them had extensive experience in the fashion industry and wanted to create something authentic and long-lasting. Thus, Tellason was born, named after William “Tell” Sorenson, an 1800s woodworker from Sweden known for his dedication to craftsmanship.

Crafting Denim Masterpieces

At the heart of Tellason’s success lies their unwavering commitment to crafting denim masterpieces. Each pair of jeans is carefully designed, keeping in mind the modern aesthetic while staying true to the traditional denim roots. The brand takes pride in using only the finest quality raw materials, ensuring that every product is built to last.

The Tellason Difference

What sets Tellason apart from the sea of denim brands is their dedication to staying true to themselves. In an industry that often succumbs to fast fashion and mass production, Tellason stands firm in its belief in creating timeless products. Their jeans are not meant to be a fleeting trend but a wardrobe staple that ages beautifully with time.

Embracing Sustainability

Apart from their commitment to quality, Tellason is also deeply devoted to sustainability. They believe in producing jeans that leave a minimal impact on the environment. From using eco-friendly materials to following ethical manufacturing practices, the brand strives to make a positive difference in the world of fashion.

The Tellason Collection

Tellason offers an impressive collection of jeans and other denim products, each with its unique appeal. Let’s explore some of their popular offerings:

1. The Ankara Fit

The Ankara Fit is a classic straight-leg style that pays homage to the timeless appeal of traditional denim. It offers a comfortable fit and is perfect for those who prefer a more relaxed silhouette.

2. The Ladbroke Grove Fit

For the fashion-forward individuals, the Ladbroke Grove Fit is a modern, slim-cut option. It provides a contemporary look without compromising on comfort.

3. The Sheffield Fit

The Sheffield Fit is Tellason’s take on the iconic slim-straight fit. It strikes the perfect balance between style and ease of movement, making it a popular choice among denim enthusiasts.

4. The Topper Jacket

Tellason’s collection goes beyond jeans, and the Topper Jacket is a testament to their dedication to versatile denim wear. This jacket is a wardrobe essential, suitable for various occasions and seasons.

The Tellason Experience

Beyond just creating exceptional denim products, Tellason offers customers an unparalleled experience. Their dedication to customer service and fostering genuine connections with their clientele sets them apart from larger, impersonal brands. Shopping at Tellason is not merely a transaction; it’s an immersive journey into the world of quality craftsmanship and sustainable fashion.

Tellason’s Impact on the Denim Industry

Over the years, Tellason’s commitment to quality and sustainability has left a profound impact on the denim industry. They have inspired numerous other brands to prioritize ethical manufacturing and eco-consciousness. By sticking to their principles and proving that timeless fashion can be both stylish and responsible, Tellason continues to be a guiding light for the denim community.


In conclusion, Tellason is more than just a denim brand; it’s a movement. A movement that celebrates the beauty of craftsmanship, the importance of sustainable practices, and the significance of staying true to one’s values. Their journey from a simple idea to a globally recognized name showcases the power of passion, dedication, and authenticity. So, if you’re on the lookout for denim that speaks to your soul and leaves a positive impact on the world, Tellason is the brand for you. Let’s join the denim revolution and embrace the legacy of Tellason for generations to come.