Outerknown + Rhiannon Wrap Dress


In a world where environmental concerns are becoming increasingly important, the fashion industry has a significant role to play in making a positive impact. Outerknown, a leading sustainable fashion brand, is committed to creating high-quality clothing while ensuring ethical practices and reducing its environmental footprint. In this article, we will delve into the mission, values, and products of Outerknown, and explore how they are contributing to a more sustainable future.

1. The Origins of Outerknown

1.1 Founders and Vision

Outerknown was founded in 2015 by world-champion surfer Kelly Slater and acclaimed designer John Moore. Their shared passion for the environment and sustainable practices led them to create a fashion brand that embodies their vision for a better future.

1.2 Sustainable Principles

From the outset, Outerknown was built on strong sustainable principles. The brand is dedicated to transparency, fair labor practices, and environmental conservation. They take pride in producing clothing that not only looks and feels good but also does good for the planet and its people.

2. The Journey to Sustainability

2.1 Responsible Materials

Outerknown is committed to using eco-friendly materials throughout its supply chain. They source organic cotton, hemp, and recycled fibers, reducing the impact of traditional textile production on the environment.

2.2 Fair Manufacturing

The brand partners with factories that uphold fair labor practices, ensuring the well-being and safety of their workers. This dedication to ethical manufacturing extends across their entire network of suppliers.

2.3 Plastic-Free Initiatives

Outerknown is determined to fight plastic pollution. They have implemented various initiatives, such as using Econyl® in some of their products – a fiber made from recycled fishing nets and other nylon waste.

3. The Collections

3.1 Men’s Collection

Outerknown’s men’s collection offers a wide range of sustainable and stylish clothing. From classic t-shirts and denim to performance wear for outdoor adventures, each piece is crafted with care and a commitment to sustainability.

3.2 Women’s Collection

The women’s collection reflects the brand’s dedication to timeless designs and eco-friendly materials. Outerknown’s women’s clothing combines fashion and ethics, providing choices that empower consumers to make a positive impact.

3.3 Accessories

Outerknown’s accessories are not only fashionable but also sustainable. From bags made with organic cotton to hats crafted from recycled materials, every accessory is thoughtfully designed with the planet in mind.

Blanket Shirt | Men's Shirts | Outerknown

4. Making a Difference

4.1 Empowering Local Communities

Outerknown understands the importance of supporting local communities. They partner with organizations that work towards empowering people and preserving traditional craftsmanship.

4.2 Circular Approach

In line with their circular approach, Outerknown encourages customers to recycle their old garments through their “Take Back Program.” This initiative ensures that clothing doesn’t end up in landfills but is instead given a new life.

5. Conclusion

Outerknown stands as a testament to the possibility of blending fashion, sustainability, and ethics seamlessly. Through their responsible practices and eco-conscious collections, they are proving that the fashion industry can be a force for good.